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Participants were volunteers who visited Project Implicit’s demonstration site and selected the “Sexuality” Implicit Association Test (IAT) between Februand August 10, 2013, for a total of 7.48 years (2742 days) of data collection. Thus, the present research may provide the first opportunity to demonstrate evidence of shifting implicit preferences across time on a cultural scale. Clearly, short-term malleability in the lab does not always translate to long-term social change. That lack of an effect was particularly interesting in light of evidence from laboratory research, which demonstrated that Obama could operate as a means of shifting implicit racial preferences short-term in the lab. In the most similar study, Schmidt and Nosek ( N = 479,405) found little evidence for change in implicit racial preferences for Whites over Blacks between September 2006 and May 2009 that could have been attributed to the rise and election of Barack Obama as the first Black U.S.
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Such knowledge may help identify interventions and situations most likely to lead to lasting changes in implicit attitude evaluations. To date, no researchers have identified any instances of implicit evaluation change on a cultural level. Despite change in self-reported attitudes, these predictors have remained relatively consistent across this time period.
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These include participant demographic (e.g., gender) and personality (e.g., gender role attitude) characteristics, as well as perceptions of the target and the type of self-report attitude measured. Horn (2012) presented a multidimensional framework to describe predictors of self-reported attitudes. In both cases, people who expressed positive attitudes towards lesbian and gay people were in the minority in the 2000s but constituted the majority of respondents by 2013. By 2013, this number had increased to 60%. In a worldwide poll, the Pew Global Attitudes Project found that in 2003 a slim majority of 51% of respondents felt that homosexuality should be accepted by society. National Gallup polls show that moral approval of lesbian and gay people in the U.S. Accompanying the changes in legal rights, self-reported attitudes towards lesbian and gay people have also been shifting.